An outdoor advertisement of a brand selling rasam paste in Karnataka went viral on social media. After a picture of the ad was shared on X, many people slammed it for being ‘sexist.’ However, a few others said that they found no problem with it.

The user Tejas Dinkar posted a screen grab of the advertisement on X. “Today in ads that manage to be sexist while also insulting both North and South India,” he wrote as the post’s caption.

A line on the ad for the rasam paste read, “Wife North Indian? Rasam in seconds!”

Today in ads that manage to be sexist while also insulting both North and South India (from r/bangalore) pic.twitter.com/wuyOcoIazi

— Tejas Dinkar (blue tick here) (@tdinkar) January 4, 2024

January 4 was when this post was shared. After sharing, it received nearly two lakh views. In addition, the post has received a lot of comments and over 2,000 likes. The advertisement startled a lot of people, but some others questioned, “What is sexist in this ad?

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