Bengaluru: Sunrise Home Solutions, an experience of Iconic brands announced the launch of the world’s most comfortable, hand-crafted beds from Hastens Sanger AB (Sweden).
The 165-year-old Swedish headquartered, super luxury bed manufacturing company has partnered with Bangalore based Sunrise Home Solutions and launched its 4th showroom in India.
Joachim Vieglins, Vice President, Hästens Sanger AB mentioned, “India is a price sensitive market, and people need to be educated on investment in sleep. You spend one third of your life in your bed and this reflects on the balance two thirds, yet you are willing to spend much more on a car where you may spend max 2 hours in a day and also incur cost to run it like petrol, service, insurance etc. Here is a bed from Hastens, which has a 25 years’ warranty, helps you sleep better, keeps you healthier and thus contributes to your overall productivity in life. It is high-time for people to make some wise choices.”
Hastens near-term goal is to have a uniform retail foot-print in India. It plans to soon open its store in Mumbai followed by Chennai and one location in Punjab this year.
Every Hästens bed is handmade using only premium natural materials such as flax, horsehair, cotton, wool, and Swedish pine that make it ventilated giving enhanced sleep comfort. The Natural Materials used in beds are almost zero on allergens and completely non carcinogenic. The spring and wooden frame has warranty of 25 years and the cotton and wool mixture used in the beds give it a natural air conditioning and also makes the beds fire retardant.
The Sunrise Home Solutions Experience Centre, located at Domlur, is spread across four levels which includes home automation & lighting control (Lutron); living room & home theatre systems (Loewe, Revox, Truaudio, Artcoustic) and the designer Kohler artistic edition bath products; besides tankless geysers (Stiebel Eltron) and whole house water filtration systems (3M), modular kitchens and wardrobes (ARK Kitchens) and German appliances (Miele) displaying a live kitchen equipped with the latest range of Generation 6000 series of products and the world’s most comfortable beds. The solutions centre has been set up at a cost of around Rs 5.5 crore.
According to Kiran Shah the Sunrise Home Solutions ‘Experience Centre’ boasts of the best of the brands, in each category of Beds, Living, Kitchens and bathrooms. Kiran Shah says ‘Good Mornings begin at Sunrise’; Mornings made good by luxury beds from Hastens.
The luxury beds are priced between Rs 4.7 lakhs to Rs 40 lakhs.
