Veteran actor Jackie Shroff filed a case in Delhi High Court to have his publicity rights and reputation safeguarded. Without his permission, the complaint has been brought against multiple businesses that have used his voice, images, name, and phrase “Bhidu.” A lawsuit has been brought against the companies that are exploiting Jackie Shroff for profit without his consent.

It is anticipated that the court will rule in this case shortly, allowing the actor’s publicity rights to be safeguarded.’

Bollywood actors have already asked the court for assistance in defending their rights to privacy and publicity. Veteran actor Amitabh Bachchan has already filed a petition with the Mumbai High Court to prohibit impersonation and unauthorised use of his voice. On the other hand, Last year, Anil Kapoor also approached the Delhi High Court to protect his personality rights.

Moreover, this January, Anil won the case and sought the protection of ‘jhakaas’ catchphrase, his name, voice, manner of speaking, image, likeness, and gestures.