New Delhi: Baba Ramdev’s Patanjali is all set to enter into the garment sector, especially ‘Swadeshi’ jeans for the youth of the country.
On Monday, Ramdev announced that said that he is looking to expand his business venture into the garment sector and will soon launch “Indianised” jeans considering the huge demand in India. With it, he also intends to compete with international brands. Patanjali is also intended to enter edible oils and home products like toilet cleaners as there is a huge vacuum in the market for quality products.
“When we want Indians winning medals in sports, why can’t we develop the same spirit in economic pursuits and excel in businesses on our own? My fight is against foreign companies trying to take over our economy,” the yoga guru added.
Ramdev also said that his proposed plants in Mihan, Nagpur, will be the biggest unit in the country and that he will invest a sum of around Rs 1,000 crore for the infrastructure and machinery in the area. He also said that he would not hesitate in setting up Patanjali units in Pakistan and Afghanistan, if he gets the required permit.
Ramdev also announced that he is set to launch Patanjali products globally and has decided to set up its units in foreign markets including Nepal, Bangladesh and some African nations. “Our products have reached the West Asia and are popular even in countries like Saudi Arabia,” Ramdev said. He also added he is planning to cater to rich countries like the United States and Europe through exports of his products.