Mumbai: With the Zika virus fear gripping many countries, Tata Motors has decided to rename its latest hatchback ZICA, derived from “(Zi)ppy (Ca)r .

“Empathising with the hardships caused by the recent “Zika” virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to re-brand the car,” the company said.

The new car will be showcased publicly for the first time at the Auto Expo 2016, in New Delhi (Greater Noida) from February 3–9, 2016. While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter, the company added.