The Animal Welfare Board of India on Wednesday February 8 urged people to hug cows on February 14 to celebrate the day with “emotional richness” and “happiness.” Valentine’s Day also falls on February 14 and hilarious memes started to circulate on Twitter almost immediately after the Board issued the notice.

“All cow lovers may celebrate February 14 as Cow Hug Day keeping in mind the importance of mother cow and make life happy and full of positive energy,” read the notice issued by the board under the Department of Animal Husbandry and Dairying.

The press release also stated that “Vedic traditions are almost on the verge of extinction because of western influences and celebrating ‘Cow Hug Day’ on February 14 is an attempt to bring back our traditions.”

Here are a few hilarious tweets that are not to be missed in connection to this notice that started trending on Twitter.

“I first thought it’s FAKE NEWS, had archived tweets by news channels & verified handles. Turns out it’s true. Animal Welfare Board of India wants (appeal) you to celebrate “Cow Hug Day” on Feb 14th Coz it brings “emotional richness” & increase “individual & collective happiness,” Co-Founder of Alt News tweeted.