Starting a music label has become a new trend in Sandalwood. Initially, it was only music directors who were indulging in this trend. Later, producers like Jayanna and K R Chandrashekar launched their audio labels. Superstar Puneeth Rajkumar also launched his music label a few months back.

Now, popular director Yogaraj Bhat is all set to launch his own audio company. Having established himself as a successful director, and also owning a production house — Yogaraj Movies — he is now foraying into the music industry as well. Speculations are rife that the audio label might be labelled Yograj Music or YB Music, which will be decided soon, before they make a formal announcement.

The reason for Bhat coming out with a music label is to encourage youngsters. He felt that the current audio companies are not promoting songs of young stars like they do for big stars. His aim is to make sure that Kannada music promotion is done the right way and believes that digital and social media will be an excellent platform for this purpose. The company will be selective in taking up audio rights.