Bengaluru: Godrej Interio, India’s leading furniture and interior solutions brand, transformed Puneeth Rajkumar’s second home as a part of the largest ever consumer campaign ‘Upload and Transform’. Touted as one of the biggest campaigns in the FMCD industry, from the house of Godrej Interio, the campaign transforms consumer’s lives by understanding their needs and transforming their living spaces using Godrej Interio products.
The fifth season of U&T only got better as this time the Interio team transformed actor, playback singer and television presenter Puneeth Rajkumar’s new abode. The Kannada superstar felt the need of a second home, as the house he currently lives is more a matter of public interest and this makes it difficult for him to have a personal family life. Puneeth wanted a space where he would like to rejuvenate and spend quality time with his kids, family, and most importantly own self.
Commenting on his transformed home, Puneeth Rajkumar said, “I was looking for a second home for privacy and to spend quality time with my family as my rigorous shoot schedules often deprive me of these “me times”. Therefore, I wanted the best furniture brand in the industry to do my private home. This is when I came across Godrej Interio’s Upload and Transform campaign. Godrej Interio, part of the trusted Godrej family, is known to be reliable and design driven for transforming home spaces. Their deliverables have always been known for class, luxury, comfort, functionality and timelessness. I was simply delighted to see the end result, after the interior team handed it over to us. The team turned my dream second home into reality”.
On developing Puneeth Rajkumar’s second home as a part of Upload and Transform Season 5, Bedraj Tripathy, Head, Integrated Marketing, Godrej Interio, said, “Godrej Interio is a brand that is committed to transforming lives of users. Upload and Transform is the largest customer engagement program in Asia that helps us stay connected with users. We are extremely delighted to have played a role in developing Puneeth Rajkumar’s second home for him and his family”.
