Mysuru: The Himalaya Drug Company, India’s leading herbal health and personal care company, introduced an innovative campaign ‘Challenge Accepted’, to prepare women across the country for everyday challenges. By getting young women to overcome tough physical challenges, the campaign, celebrates the winning-spirit, fight and confidence of young women. The on-ground event was conducted today at Maharani College for Women in Mysore with over 100 participants.

This campaign is an extension of Himalaya’s communication for its recently launched Natural Glow Fairness Cream. Enriched with natural herbs like Alfalfa and Saffron, the cream helps reduce dark circles, blemishes and lightens skin tone.

The event saw large groups of college students engaged in various physically challenging activities including tyre wall, tyre tunnel and tug of war, along with a self-defense workshop by well-known trainers, Manish & Noor. As part of the workshop, self-defense techniques were demonstrated for the college students.

Speaking about the campaign, Vineet Jain, General Manager – Marketing, Consumer Products Division, The Himalaya Drug Company, said, “Challenge Accepted is all about empowering young women and encouraging them to achieve their true potential. This on-ground campaign takes our TVC message for Himalaya’s Natural Glow Fairness Cream to the next level, where the protagonist is a young girl, who wears multiple hats – playing sports, exceling at academics and traveling the world. While she is strong and spirited, she faces common skin problems like dark spots, blemishes and dark circles due to stress, sun exposure and pollution. Our product helps address these skin problems and makes her skin healthy. It also and gives the young girl the freedom to focus on the big things in life.”

“The first leg of the campaign was conducted in Mangalore & Chennai and the response has only encouraged us to leverage it across other cities,” he added.