Mangaluru: The Karnataka Milk Federation (KMF), which owns the Nandini brand, paid special tribute to its brand ambassador Puneeth Rajkumar.

People were delighted to see a photo of late superstar Appu on the label.

ಕರ್ನಾಟಕದ ರೈತರ ಸಹಕಾರಿ ಒಕ್ಕೂಟವಾದ ಕರ್ನಾಟಕ ಹಾಲು ಒಕ್ಕೂಟ (KMF)ದ ನಂದಿನಿ ಬ್ರಾಂಡಿಗೆ ಉಚಿತವಾಗಿ ಜಾಹಿರಾತು ನೀಡಿದ್ದ ಪುನೀತ್ ರಾಜಕುಮಾರನಿಗೆ ಸಿಕ್ಕ ಗೌರವ ನೋಡಿ ?
ಕೃತಜ್ಞತೆ ಮೆರೆದ KMF ಗೆ ಧನ್ಯವಾದಗಳು ???@PuneethRajkumar @ashwinipuneet pic.twitter.com/ure7SgchDZ

— Sandeep Lobo (@Sandeeplobo05) December 31, 2021

KMF’s heartfelt homage to the much-loved Kannada superstar sparked a social media frenzy. Puneeth Rajkumar, who was also the Ambassador for several departments, didn’t charge a penny to promote Nandini products.

Karnataka Milk Federation paid tribute by printing @PuneethRajkumar ‘s photo on their Nandini milk sachet. Following in the footsteps of his late father Dr Rajkumar, Puneeth worked as KMF brand ambassador for 10 yrs without accepting any remuneration. pic.twitter.com/w6FrGz1Hkj

— ? StaRRR Salmon RRRaju ? (@GangulyWorld) January 2, 2022

Many farmers praised him for his selfless act of advertising their products at no expense.