Bengaluru: The Sixth Edition of COLORS Pinkathon Bengaluru 2018 – India’s biggest women’s run, will be be held on February 18, 2018 at Kanteerva Grounds, Bengaluru. Online registrations for the multi-category run are open at www.pinkathon.in/mumbai for the VWash Plus 3km, 5km & 10km run and for the 21km distance drop a mail on [email protected].

COLORS Pinkathon objective is to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health. It is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions.

Model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the sixth edition of COLORS Pinkathon Bengaluru on Tuesday.

Present at the conference were eminent dignitaries like 101-year-old Mann Kaur, an Indian track – and – field athlete, she holds the world record in the over 100 years old, Anju Maudgal Kadam – Co- Founder 100 Saree pact, Dr. Monika Pansari – Consultant Onco surgeon (Apollo Hospitals), Bhumika Patel accomplished Marathoner, featured as gamechangers 2017in US Magazine’s elite list of 21 women who are transforming the world along with three COLORS Pinkathon Bengaluru mascots who expressed their wholehearted support for the noble cause. Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

A crusader for women empowerment, Raj Nayak, COO – Viacom18 said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! COLORS Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life. COLORS have always lauded the contribution of women in a big way, be it at workplace or through the content it showcases. With such associations we envisage a better future for our women who nurture and shape us.”

Expressing delight on the launch of the sixth edition of COLORS Pinkathon Bengaluru 2018 – Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Bengaluru once again for the sixth time. We are confident the city and its people will support us and help make this run a humongous success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”