Bengaluru: IFIM Business School, in association with SAFE (Students Against Female Exploitation), on Sunday organised a 5-km fundraiser marathon “Kanyathon 2016”, at their Electronic City campus. The event was flagged off by Vasundhara Das, singer, actress, songwriter and environmental activist. Over 2,500 participants were present from all walks of life ranging from students to working professionals participated enthusiastically at this event. This is the fifth year Kanyathon has been conducted successfully.

IFIM’s Kanyathon has been supported by SAFE, since the official launch of the movement in February 2013, with the main aim of promoting social responsibility and creating awareness against exploitation of women. The main mission of this edition is to highlight the fact that a girl is on an equal pedestal as a boy.

Speaking on the occasion of the marathon, Prabhu Ebenezer, vice president, CSR, said, “This cause that has been recognized by the student community of IFIM is very apt in the current scenario, as we frequently hear of male-female discrimination in many parts of the country. We feel proud that we have been able to raise the money towards the cause of empowering of the girl child. We are going to access a large number of NGO’s and their work, and donate the money collected to the one that has tremendously made a difference.”

After inaugurating the Kanyathon 2016, Vasundhara Das said, “Kanyathon and SAFE are a great initiative by the student fraternity of IFIM as it helps in not only creating awareness about the plight of the girl child, but also internalising the seriousness of the issue. I must congratulate IFIM on this initiative.”