Zee Entertainment Enterprises has implemented a workforce reduction of 50% at its Technology & Innovation Centre (TIC) in Bengaluru as part of its efforts to optimize resources, according to a company statement. While the exact number of employees affected by the layoffs was not disclosed, the move is aimed at achieving a cost-effective structure to facilitate sustained growth.
The revamped approach will see the TIC maintaining a sharper focus on enhancing content creation, distribution, and monetization processes by leveraging technology-led tools to gain deeper insights into consumer preferences.
Punit Goenka, MD and CEO of ZEEL, emphasized the company’s commitment to delivering exceptional and engaging content to its global audience. He highlighted the importance of blending creativity, consumer insights, and futuristic technology solutions to meet viewer expectations.
Under the guidance of its Board, chaired by R. Gopalan, ZEE management is adopting a frugal approach and prioritizing optimal resource utilization and quality content creation. The strategic realignment of revenue verticals, now overseen directly by Goenka, underscores the company’s commitment to operational efficiency and growth.
Earlier in January, Sony Corporation of Japan canceled the proposed merger of its India unit with Zee Entertainment, a move that would have formed a $10 billion media giant in India.
