Businessman Anand Mahindra, known for his active presence on social media platform X (formerly Twitter), shared a video on Sunday showcasing a recently launched tiffin service in London, inspired by Mumbai’s famous dabbawala system.
Inspired by Mumbai’s Dabbawalas:
- Mumbai’s dabbawala system is a renowned lunch-box delivery system, over a hundred years old, providing hot and fresh meals to the city’s workforce.
- The London tiffin service takes inspiration from this effective and zero-waste system, opting for Indian steel tiffin boxes and plant-based meals, similar to those in Mumbai.
Eliminating Single-Use Plastic:
- In line with sustainable practices, the tiffin service in London also avoids single-use plastic containers for food packaging.
- The video shared by Mahindra showcases the use of typical Indian steel tiffin boxes packed with dishes like paneer sabzi, mixed vegetables, and rice, wrapped in cloth and transported via cargo bikes.
Expansion Plans:
- Despite being in its initial stages, the company is already growing and aiming for further expansion, demonstrating the global appeal of traditional Indian food delivery systems.
Mahindra’s Reaction:
- Sharing the video, Mahindra expressed his delight, captioning it as, “No better—or more ‘delicious’—evidence of reverse colonization!”
- Responding to a follower’s query on whether it’s colonization or a business opportunity, Mahindra maintained a light-hearted tone, emphasizing the positive aspect of the innovative concept.
The post garnered attention from Mahindra’s followers, reflecting the global interest and appreciation for innovative solutions inspired by Indian traditions.
