Bengaluru: Sthiraa- an exclusive brand for block printed fabrics launched the hand block printed saree collection in its exclusive store in Bangaluru on the occasion of Women’s day. The new collection offers hand-printed sarees by some of the finest block print artists from Jaipur.
On this occasion, Sthiraa has joined hands with Hope Foundation, an NGO for empowering women at large, a cause they strongly believe in, and hence would be donating 10% of their sales for the entire month of March towards supporting girl education.
The brand offers a wide variety of block printed sarees in Cotton, Kota Silk, Kota Cotton, Chanderi and Maheshwari. Sthiraa will also offer dupattas and stoles in Chanderi and Kota apart from the wide range of household textiles, fabrics and ethnic products.
Sthiraa endeavors to bring complex art form, purely hand crafted which meets contemporary design aesthetics and suits customer’s urban requirements. The brand has extensive collections in apparel section for women and household fabrics like Quilts, Bedspreads, Cushion covers, kitchen and dining linen.
Block printing is one of the most ancient Indian textile handicrafts and the artists are known to print complex designs on a daily basis with machine-like precision on several meters of cloth.
Speaking on this occasion, Founder of Sthiraa, Shalini, says, “Our objective is to popularize Block print art form and we endeavor to bring finest products from best artisans. Since, we are celebrating Women’s day, we want to initiate women empowerment. On this special day we are also offering new collection of block printed Sarees – an ethnic fashion wear which complements the beauty of a woman and her elegance. We have received overwhelming response for our hand block printed women’s wear collection and therefore we decided to launch entire collection of block printed sarees.”
About Sthiraa
Sthiraa, is an exclusive brand for block printing, which offers, a wide range of household textiles, fabrics and ethnic products. Block printing is one of the most ancient Indian textile handicrafts. This process is completely man made and not machine made. Sthiraa’s products are contemporary, colorful, traditional and vibrant. The brand endeavors to bring the finest products from best artisans of India.
Store Address: 3289, 1st & 2nd Floor,12th Main, HAL 2nd Stage, Indiranagar, (Near Corner House )Bangalore – 560 008. Phone No: 9916793232
For more information about Sthiraa or for store visits, please contact:
Neena Biswal,
9686452102,
PR Consultant
