Akshay Kumar faced backlash for his endorsement alongside Shah Rukh Khan and Ajay Devgn for the pan masala brand Vimal in 2022, with fans expressing concern over the promotion of unhealthy habits. Kumar subsequently stepped down as the brand ambassador and vowed to refrain from endorsing the product. Vimal, known for surrogate advertising, often promotes products like ‘gutkha’ (flavored tobacco).
Recently, Bollywood stalwarts Shah Rukh Khan and Ajay Devgn reunited for a television commercial promoting a cardamom brand. The brand unveiled the ad, also featuring actor Tiger Shroff, on social media. Notably, Akshay Kumar previously endorsed ‘Vimal Elaichi’ but relinquished his role following criticism from fans.
In the new commercial, Shah Rukh Khan appears in his ‘Pathaan’ persona, with long hair, alongside Ajay Devgn and Tiger Shroff.
Meanwhile, Ajay Devgn gears up for Rohit Shetty’s ‘Singham Again’, while Shah Rukh Khan reportedly collaborates on a film with his daughter Suhana Khan.
