New Delhi : Consumer electronics brand Noise on Monday announced it has received strategic investment from Bose, a global pioneer in consumer electronics and audio.
This marks Noise’s first-ever funding – and as a part of the Series A round – which is a significant milestone for India’s largest profitable D2C business.
Amit Khatri, Co-Founder, Noise, said that the strategic alliance with Bose will be a pivotal juncture in their journey towards revolutionising the future of smart wearables realm.
“We are excited to partner with a company like Bose whose technical expertise and global experience will help us augment our capabilities and elevate our offerings,” he added.
Within a little over five years of its founding, Noise has unlocked the potential of human greatness and opened doors to the plethora of opportunities that smart wearables bring.
“Investing in Noise became an obvious choice as we looked at the opportunity to reach more people in India with the benefits of our technology,” stated Bose senior vice president of strategy and business development Nicholas Smith.
Currently, a global leader in wearable tech, Noise is the No 2 TWS brand in India. Noise has also been recognised as India’s No 1 Smartwatch Brand for 13 consecutive quarters, as per IDC Worldwide Wearable Device Tracker.
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